Facebook has released a report outlining how brands can better stay on message. Text time Facebook IQ surveyed 12,500 users across 14 markets to understand how people are using messaging. The survey found users are increasingly willing, and expecting, to communicate with brands via message. 63% of respondents admitted their messaging with businesses has increased …
Looking to do something a little different with your marketing in 2017? A study from Buffer strongly suggests putting your money into social video. Watch this space The State of Social Report canvassed over 1200 marketers to take the pulse of the industry. Below are the three key takeaways. 1. Video is getting bigger Most …
After being in development more than four years and in beta most of 2016, Amazon Go might be coming to a shop near you soon. Close the pod bay doors Go is an app that lets users enter a store, complete their shopping, and walk out the door. All without having to interact with anyone. …
Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow Creative Hub features an Inspiration Gallery, which showcases content agencies have created on Facebook and Instagram. Content includes 360 video, carousel, canvas, and video. You can also access insights around the featured campaigns' creative …
British start-up Pixoneye has developed technology that scans a smartphone’s photo galleries and generates consumer insights based on what it finds. Peek into customers’ lives The software behind Pixoneye integrates into a host app and asks the user’s permission to process their photos. Using a process the company calls ‘image understanding’, the algorithm then ‘reads’ …
Next Level Targeting: Analyse Device Photos for Insights Read More »
Looking for a fresh start our of uni, or to recruit some new talent? LinkedIn has released a study on the most popular jobs and companies for college students. School smarts For recent US graduates, companies spanning finance and tech are the most appealing. Deloitte is where most recent grads want to work, followed by …
LinkedIn: The most popular jobs and companies with Graduates Read More »
In the rush of the silly season you may have missed it – but Facebook is testing a new desktop layout. Easy does it The new look layout sports customisable sections, includng the middle column, along with templates for different business types. There's also an easier way to share unique URLs for each tab. Smooth …
MailChimp has launched Product Blocks, designed to help e-commerce stores feature multiple products in email campaigns. Shopping centre Once your store is connected to MailChimp, you can add Product Blocks via the Campaign Builder. After a product is selected, details such as images, title, price, and URL will automatically be pulled in from your store. …
A new report shows FMCG brands are leading the pack when it comes to digital video. Visionary? The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia. That's almost three times higher than video spending on General Display advertising (8.2%). Top advertisers …
Twitter has updated Moments, now letting mobile users create and curate their own experiences. Momentous update Moments lets you collate tweets, images, and videos together to create short-form content that can be shared on the stream. It works in a similar fashion to Snapchat Stories. You can create Moments on mobile by selecting the "Add …