[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2017

KLM Airlines teams up with WhatsApp

KLM has partnered with WhatsApp for a new service allowing customers to access flight info via the messaging app. WhatsApp takes to the skies The new WhatsApp business friendly service provides registered passengers with boarding passes, booking confirmations, check-in times, and flight statuses. In an effort to remain globally flexible, the new app-based service is …

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‘Instant Videos’ enters beta testing at Facebook

Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data. Download now, enjoy later Like Facebook’s Instant Articles, the new feature is designed to use less data and promote faster load times, with slow downloads being the greatest …

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College Newspapers tailor Content for Snapchat

Snapchat has released Campus Publisher stories for US college newspapers to create exclusive content for the platform. News in a Snap Weekly additions of campus newspapers will be made available through Snapchat Discover, accompanied with to generate revenue. Currently four newspapers have launched with the new feature: Berkeley’s The Daily Californian, Syracuse’s The Daily Orange, …

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Facebook explores User-to-User Mentoring

Facebook could soon release a feature allowing users to network themselves as mentors on the popular social platform. Professional life finds a way Somewhat to LinkedIn’s chagrin, Facebook hast started preliminary coding towards a mentorship feature to be made available to users in the future. Though not officially announced, social media manager Matt Navarra discovered …

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No “Sponsored” tag? ASB says Instagram post “is an ad”

The Ad Standards Board (ASB) ruled a post by actor Kat Risteska was an ad, despite not including a “sponsored” (or other identifying) hashtag. What happened? Eco Tan sent Risteska samples of its body care products, and asked her to post a review on Instagram. Risteska gushed about Eco Tan’s moisturiser on Instagram, and included …

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Using Facebook Groups for ‘Extreme Engagement’

AL.com is using Facebook Groups to engage audiences with quality coverage, rather than a broadcasting one way to the largest audience possible. Quality over quantity The new approach included engaging target audiences through Facebook, so when AI.com wanted to focus on improving futures for girls across Alabama, they tailored to mothers, and teachers of the …

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