[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2017

Facebook releases China specific app: Colorful Balloons

Last May Facebook launched a photo-sharing app in China, where its popular social networking services are currently banned. China relaxes (a bit) on social media According to The New York Times, Facebook quietly released a new app, specific to China, called Colorful Balloons, allowing friends and family to share photos amongst one and other. Unique

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Instagram reaches new Advertiser Milestone

Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands. Lionsgate

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Facebook tests waters with News Subscriptions

Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is looking to inject new revenue into publishers through a subscription focused model. Payments will go directly to publishers using

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