[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2017

Adobe AI wants to market your email campaign

Adobe has announced updates for Adobe Campaign, with the goal to expand its machine-learning feature. AI to make the optimum decision The Adobe Campaign update contains better dashboard layouts, new email templates, and stronger tools for multilingual campaigns but have bigger intentions for their AI feature. Machine intelligence learning already enables users to find the …

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Australia’s top LinkedIn Power Profiles

LinkedIn Australia has announced their 2017 Power Profiles in marketing and advertising sectors. LinkedIn’s MVPs The list is comprised of the most viewed profiles of 2016, consisting of CEOs, government, company founders, HR, marketing, and fashion. The list in alphabetical order: Cavan Brady, Brand & Marketing Strategy, Brand & Marketing Communication at The Goodyear Tire …

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Manage Google business listings via Search

A simplified Google business listing dashboard is now accessible to admins directly through the ubiquitous Google Search interface. Logged and locked Google business listing administrators can now edit and update their business listings directly from Google Search. If they search for their own business name, the admin will see the search results, but at the …

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YouTube Live’s new interactivity abilities

YouTube says it wants live content to be easy and accessible, hence they’re looking to boost interactivity between creators and audiences. New ‘ultra-low latency’ option When a producer sets up a live stream, they can adjust live streaming latency settings.  Lower latency means less read-ahead. Ultra-low latency means ‘near real time interaction with minimal buffering’, …

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LinkedIn’s latest play at Engaging Content

LinkedIn announces the ability for users to create and post videos on their profiles within mobile app. Professional video on your phone The new feature is being tested and currently only available to select frequent contributors, with a largescale launch coming down the road. Previously the feature to include video had been brought to the …

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