[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2017

Facebook releases China specific app: Colorful Balloons

Last May Facebook launched a photo-sharing app in China, where its popular social networking services are currently banned. China relaxes (a bit) on social media According to The New York Times, Facebook quietly released a new app, specific to China, called Colorful Balloons, allowing friends and family to share photos amongst one and other. Unique …

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Facebook Influencer Marketing gets Pricey

Facebook is shifting the sponsored content of social personalities into paid posts, and leaving the boosting of influencers to the advertiser’s discretion. Brand influencers get put into new pecking order Brands will now have to choose which influencers are allowed to use a tag, as well as compile analytics on individual engagement and reach. The …

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Instagram Direct Replies move on Messaging

Instagram users are now able to directly respond to individual shared videos and photos thanks to threaded conversations. Instant sticker, instant reaction Replying with Direct will prompt users to overlay their reaction over a sticker version of the media being replied to. The sticker shows up either in the top corner or within half of …

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Instagram reaches new Advertiser Milestone

Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands. Lionsgate …

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Facebook tests waters with News Subscriptions

Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is looking to inject new revenue into publishers through a subscription focused model. Payments will go directly to publishers using …

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NBC’s Snapchat show attracts 29 million millennials

NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co-hosts Savannah Sellers and Gadi Schwartz, is reaching more millennials, with a runtime of two-to-three …

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Millennials can’t live without Amazon

In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there. Millennials’ most valued A report from ComScore says 35% of US millennial smartphone users could not live without their Amazon app. It’s the most valued app …

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