Google has rollied out a new feature that makes setting up Optimze even easier. Bring in the magnifying glass When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature. When creating a new page, Optimize …
Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community. Close to home For local publishers, this means more Facebook coverage over multiple cities, connecting users most likely to care about specific content. Facebook is expanding its definition of what they consider to be …
Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever. Go big or go home The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets. Sessions can be logged and exported …
LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X that of any other type of content, it was the right time to release new video …
Instagram is bringing its online shopping experience to Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. Global village gets a little smaller Since Facebook’s $1 billion acquisition of Instagram six years ago, the platform has become a significant competitor in advertising and is expanding its shopping experience to a global market. Instagram’s Shoppable …
Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently testing a new payment feature to allow selected US and UK business accounts to accept payments traditionally used for booking restaurant reservations, salon appointments, and movies. Regarding shopping, users may have already noticed …
A new mode of optimisation is now available to video advertisers, as Google AdWords launches ‘TrueView for reach’. New way to buy old ads ‘TrueView for reach’ is a new campaign optimisation option designed to get better results in relation to reach and awareness. Rather a standalone product, TrueView for reach is more of a …
Martech Mashup: AdWords intros TrueView for reach Read More »
As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words that integrates relevant facts and composer comments too. These trivial sidebars give Genius some cred for establishing Songs Stories: a Snapchat/Instagram …
In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services. Facing the music Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward. Two …
Some 70% of advertisers are confident that their web ads are on point. Adobe reckons they’re wrong. All of the ads, some of the time You can’t please all the people all the time, but better market research, selective targeting and message tailoring should be getting us close, right? Nope. Adobe’s State of Digital Advertising 2018 …