In the near future, Messenger chatbots will be able to work with clients and customers with a new array of artificial personalities. AI with attitude(s) A newly released plugin for Messenger will make customer integration with chat platforms and WordPress sites more efficient, thanks to the new Persona application-programing interface. No, you will not be …
As 3D becomes increasingly mainstream, Vimeo has released instructions to stream holograms via its platform. How to hologram Vimeo Creator Labs engineer Or Fleisher has blogged an answer the question: ‘Can we live stream a 3D hologram of the presenter in real time?’ More than just a ‘Yes we can’, Fleisher gives details on how …
Amazon t is teaming up with Snapchat to corner the market on the instant shopping experience. See it, snap it, buy it Snapchat has announced it will slowly be rolling out an entirely new visual model for product searching Amazon by scanning music, QR Snapcodes, or physical objects for instant online orders. Using any Snapchat …
Pinterest is continuing to court advertisers by offering new measurement solutions to help monitor the platform’s impact. The Pinterest yardstick Capitalising on the mindset of Pinterest shoppers looking for new products, Pinterest is launching two new ad features: Moat Measurement and NinthDecimal. Pinterest tends to have a greater ad viewability than other platforms, seeing as …
Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell. Christmas Snaps Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and instantly create product ads. According to a recent eMarketer report, Snapchat has 16.4 million teen users. …
Facebook is doubling down on its commitment to video as it sets sights on the YouTube train. More ads, more revenue The big push into original programing brings with it new earnings potential, as Facebook offers brands more control over when ads are shown. Facebook’s new video ad options are a response to marketer requests …
Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book. At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as …
As users reach for their mobile during advertisements, advertisers are wising up and looking at new ways to capitalise. Don’t change that dial (or device) With the expensive nature of TV ads, marketers are getting restless over the degrading impact of their TV spots, so Facebook looked at countries across the globe to understand TV …
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Google+ will wind-up over the next 10 months, taking a few last breaths before being allowed to expire in August 2019. But rather than an act of mercy, the real reason seems to be a potential data breach. Strobe effect The move to close Google+ was announced as an outcome of ‘Project Strobe’—an internal security …
A new report shines some light into the browsing and buying habits of Generation Z. A – Z impact The Gen Z: Decoding the Digital Generation report by AdAdge and UNIDAYS surveyed 20,000 young people across Australia, New Zealand, the UK and US. Some of the results may surprise you. Offline en masse It turns out …