[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2018

Martech Mashup: Skype gets on Alexa

Microsoft and Amazon have signalled another step in their co-operative approach, with the former’s chat app Skype now integrating with the latter’s virtual assistant, Alexa. Supported actions Skype is set to be a fully supported comms option on Alexa-driven devices. Users will be able to tell Amazon’s popular AI-driven virtual assistant to place outgoing Skype …

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New Groups Experience arrives at LinkedIn

LinkedIn is providing users with a new shared space to help build professional connections. Listening to the people In the wake of user feedback praising the value of having shared spaces to talk with other professionals, LinkedIn has tweaked and reinvigorated the Groups experience. Available on both the website and app, the new Groups focuses …

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Facebook Flight Ads Targeting Audiences

Facebook is expanding their services to airlines and allowing them great reach potential for perspective travelers with smarter flight ads. Up the ante Targeting users that visited travel sites is nothing new, but now Facebook has announced airlines can better target people who have only demonstrated interest. According to their official post, “Airline brands can now …

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Instagram cautions Made in Chelsea star over Instagram advert

Instagram has sent a public word of warning to British TV actress Louise Thompson over a post that didn’t clarify she was paid to promote a product. Accidental fake news? Advertising watchdog ASA (Advertising Standards Authority) received a complaint over Louise Thompson’s thinly veiled promotion of her new Glowspin. FWhat is a Glowspin? A facial …

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