Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. Elizabeth Reid, Vice President & GM, Search, via Google “Let’s take a question like “what’s better for a family …
How does Google plan to Supercharge Search with generative AI Read More »
Meta has rebranded Branded Content Ads as Partnership Ads and has shared fresh ways for brands and creators to work together on advertising. Branded content is content that the creator has been compensated for in some way. Creators must tag their business partner or brand when posting branded content, including when products or services have …
You know when you see an account that directs you to its ‘link in bio’ and you find a third-party solution via Linktree or another provider? Yeah, well those days could be under threat thanks to Instagram’s latest change. Native solution That’s because the platform is rolling out a feature that lets users add up …
Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail’s existing Brand Indicators for Message Identification (BIMI) functionality. Launched in 2021, the BIMI feature mandates senders to …
Google Announces Verified Gmail “Blue Ticks” For Email Marketers Read More »
Google’s new Ads Transparency Center has been launched to provide users with clearer information about the ads they see across Google products such as Search, YouTube and Display. It also gives people the chance to dig a little deeper before making a purchase decision. Alejandro Borgia, Director, Product Management, Ads Safety “Imagine you see an …
Google Mimics Meta Ads Library With New Ad Transparency Centre Read More »
As Reels continues to grow across Facebook and Instagram (Meta’s Q4 earnings results revealed that Reels plays doubled over the last year), Meta has introduced new ways for businesses to connect with an audience and drive sales. As it continues to evolve its video ecosystem, Meta has also announced that it will be winding down …
LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work for. Jae Oh, Head of Ads Measurement & Audiences, LinkedIn “The Company Engagement Report gathers and presents engagement …
LinkedIn Offers Richer Engagement Insights For Businesses Read More »
Google has announced it will bring AI elements to Workspace, which means that in the future, marketers could have access to artificial intelligence across Gmail, Sheets, Docs, Slides, Meet and Chat. The ‘in the future’ caveat is important because for now, Google says it has made AI available to a select number of testers. Johanna …
Google Brings ChatGPT Style Tools To Gmail, Docs, Slides and More Read More »
TikTok is up to its old tricks again and is looking at new ways to undermine the existing internet power structures by testing a new search offering. The search ads will provide a new way for advertisers to reach TikTok users via the things that they’re organically searching for, such as ‘quick meal ideas’ or …
LinkedIn has expanded its interest ads targeting by adding over 120 new Product interest options and a range of new Service interest targeting categories to help marketers to hit the right audience. LinkedIn has expanded its interest targeting LinkedIn Ads Blog “We’ve broadened our interest targeting offering to include 20+ new service interest attributes and …
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive Read More »