LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data from nearly 2,000 (1,954) CMOs, CFOs and senior marketers in the US, UK, Germany, France, India, Australia, Singapore and Brazil. Budgets are on …
[NEW REPORT] LinkedIn Release 2023 Global B2B Marketing Benchmark Read More »
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn …
The global economic downturn is going to affect businesses of all shapes and sizes, but Meta is hoping that its changes to Shops ads and Meta Advantage will help some improve ad performance and earn new sales. To do that, it’s making Shops ads available to thousands of new businesses. The change will make it …
AI is everywhere right now, and it’s no surprise to hear about Google making a big play in the market. From its AI-supported ad tools to YouTube, Google is pushing artificial intelligence across the whole library of Google platforms. AI has now made it to YouTube, and at Google Marketing Live 2023, marketers were given …
YouTube Gets Turbocharged With New Google AI Solutions Read More »
Google’s scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE). The “natural-language conversational experience” is designed to help with ad campaign creation and will make it easier for marketers to create Search ads. However, only time will tell if the AI …
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn …
In a move that many will celebrate, Meta has announced that it has added Stories posting capacity to its Graph API so marketers can finally use third-party platforms to publish Stories on Instagram. Meta says the feature… Meta “Adds another media post type to third-party platforms and gives businesses broader access to a highly requested …
Instagram Finally Opens Stories Post Scheduling to Third-Party Platforms Read More »
Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to …
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »
Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.” A study by Meta showed that AR ads outperformed …
Meta Announces New Video & Augmented Reality Ads Read More »
TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere – more value for money It’s called Pulse Premiere and it’s designed to help marketers bag the biggest bang for their buck in a brand-safe space. Plus, new additions to Pulse allow advertisers to …
TikTok Launches “Pulse Premiere” Linking Brands & Premium Content Read More »