Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to users. Instagram “We’re extending our existing approach to how we treat political content – we …
Instagram and Threads Pull The Plug On Political Content Read More »
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes …
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting Read More »
Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10 …
Meta Introduces New Engaged View Attribution for Video Ads Read More »
Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ad content, including creatives and keywords, based on the contents of the URL provided. Advertisers can then use …
LinkedIn has announced sponsored posts – which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there will be the option to promote it via a CTA button, such as ‘unlock article’. Users can then unlock the article by …
As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from Emplifi, uploading more clips to Reels could be one way to get ahead of the competition. The customer engagement platform analysed thousands of brand-owned social media accounts using one of its …
[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video Read More »
LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times. In some cases, ad costs have risen by up to 30%, and Search Engine Land reports that some media buyers are seeing 1,000 impressions for a premium LinkedIn campaign cost $300. Why businesses favour LinkedIn Despite the higher …
LinkedIn Ad Costs Surge As Businesses Flee X (Twitter) Read More »
With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolled out worldwide by the end of 2024. In short: Google has begun to phase out third-party …
Google Starts Blocking Marketing Tracking Cookies Read More »
LinkedIn Newsletters continues to perform strongly – more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform – and daily readership has doubled year-on-year. And for good reason. Brands have embraced the knowledge-sharing format, which can be a valuable engagement tool and a way to prove expertise to a …
Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and then fine-tuned using thousands of selected high-quality images, says Meta. What is Emu Video? Emu Video …