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DIGITAL MARKETING NEWS

Russell Hughes

SMK's guest Editor

[NEW STUDY] How is Google’s New Search Generative Experience changing Search?

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Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web …

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LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months

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Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly …

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Meta Expands Instagram Creator Marketplace For Brands

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Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace Creator Marketplace was launched in 2022 and initially let brands in the States search and connect with creators based on several criteria, such …

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Google Adds New Gen AI To Performance Max Campaigns

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Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory …

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Meta Trials Facebook To Threads Crossposting

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Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. A limited test has been initiated across iOS, reported Tech Crunch, which will allow users to share text and link posts from Facebook to Threads. However, the test doesn’t include …

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Google Removed 170 million Dodgy Google Reviews in 2023

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Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type …

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Google Introduces New “Trend Detection” Insights For GA4

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Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to …

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