Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on. The latest is an interactive game from Under Armour. Game on The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton. The game allows users to play as Newton and […]
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AdWords has just rolled out a new update that lets marketers automatically import Salesforce data. Roll up The feature is found under the Linked accounts menu, where Salesforce.com is now an option. The update allows Google Click ID to talk to Salesforce when customers complete a range of conversion actions, such as downloading a white
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According to reports, the nascent live video streaming app from the creators of Musical.ly is worrying the competition. We’ve got everything you need to know about Live.ly below. What is Live.ly? Live.ly is one of a growing number of live video streaming apps. It’s been available on iOS devices for a few months, but has
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Shopify Plus customers can look forward to significant upgrades to their e-commerce experience, with Shopify acquiring digital consulting and product development firm Boltmade. Bright ideas The Canadian company will take on Boltmade's 21 employees, the majority of which are engineers and designers. Boltmade had previously built software for Shopify, as well as other large companies
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It turns out Instagram wasn't the only Facebook-owned app looking to Snapchat for inspiration. Snap happy WhatsApp has just received an update adding text, emoji and drawing tools for its users to get creative and add some colour to their conversations. The app has also gained the ability to use a bright screen as a
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It worked for Messenger, why not for Events? So might be the wisdom behind Facebook's latest spin-off – the Events from Facebook app. Even stevens Events keeps you up-to-speed on events your Facebook friends are interested in, events from Pages you like, and updates from events you're already connected to. You can also browse event recommendation
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Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update. To make Stories even
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Twitter has added two new features making it easier for brands to track website conversions. Track and trade The Website Conversion objective is designed to help advertisers drive conversions at scale. Twitter says this works for advertisers wanting to retarget website visitors, and that brands using this objective have received 2.5 times the number of conversions compared
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You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day lets users share images and video that can be jazzed up with filters. And they also disappear within 24 hours. Sound
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In the age of data there are no bounds, so Microsoft has boosted Office 365 with AI services in multiple products. Smart services Tap has been added to Word and Outlook, offering users the ability to find relevant documents and the like without having to go digging for it. The Bing Knowledge Graph is the
AI all a part of Microsoft’s plan Read More »