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SMK Editor

Instagram and easyJet launch Booking Experience

Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book. At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as

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Facebook Advertisers able to target Shadow Profiles

Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is. I see you In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile. What is a “shadow profile?”

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Facebook’s Selling Ads in Stories

Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories,

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