A new partnership deal has been struck at Toyota headquarters bringing new features to the car manufacturer’s city runabout, the Aygo. Music and photos Toyota’s ad agency The & Partnership has launched a campaign to show they know their younger demographic is using Snapchat and Spotify to bolster interest in the new Aygo. Snapchat’s AR […]
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In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s
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Ahe social media age is well and truly upon us, and users are becoming younger and younger so Instagram is launching a parent’s guide to help ease the process and promote responsible use. All grown up Thanks to the Children’s Online Privacy Protection Act, Instagram does not allow users younger than 13 to join, but that doesn’t
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Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush. T’is the season (in 3 months) Facebook has announced a brand new set of holiday-themed ad options to allow marketers a better avenue to present their Christmas offerings and boost performance. Firstly, new holiday-themed templates are
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Twitter has struck a new deal with media and entertainment providers to ad “hundreds of hours” of live-streaming and video highlights. Twittertainment In a bid to generate more content and keep users engaged in-app, Twitter has partnered with Sony Music, Fox Sports Asia, and Vice. By 2020, Twitter projects that the platform will generate over
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A new study shows that millennials still have a pretty tight connection to old-fashioned TV. More emo over TV than YouTube According to the study, millennials report higher rates of emotional investment in TV programs as compared to YouTube. Broadcast TV rated significantly higher than YouTube in responses like worrying about what might happen next,
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Instagram is testing a new way to let users to tag friends in videos. Tag that vid Much like tagging any photo, users can tag a video by pressing the new icon found in the bottom left of a post. Instead of overlaying names of tagged friends, users will be linked to a list instead. The
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Macy’s is partnering with Facebook to bring unique, hard-to-find products direct to shoppers. What to expect More tech brands are coming to Macy’s before the holidays, and the company is further capitalising on pop-up marketplaces. “The Market @ Macy’s” is designed as a small space within a space found in Macy stores which rotate certain
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Forbes has published a report from online reputation manager Ryan Erskine, where he argues why CEOs should be on social media. Evidence for ‘aye’ Erskine cites compelling statistics to show potential benefits of execs with strong social media presence. He reports that 44% of a company’s market value is directly linked to its CEO’s reputation,
Stats: Should your CEO be on social? Read More »