As part of a broader push to give Facebook Groups the full meal deal, admins now get their very own pixel. Strength in Numbers Like the regular Facebook pixel, the addition will let admins track user behaviour after clicking on a post. This info will be displayed on the Groups' Insights Page, and can be […]
Facebook Groups gets Prize Pixel Read More »
Microsoft 365 has unveiled new features that they say will help enterprises do more in a modern way. @Mentions Microsoft gets a bit more social, letting users @Mention each other within documents. This new communication tweak sends an email notification to team members who are @mentioned. For starters, @Mentions will work in documents (Word) and
Martech Mashup: Microsoft’s @Mentions and More Read More »
Last month we walked through one of the biggest frustrations in running both AdWords and Facebook ads – how to compare them to each other on an apples and apples basis. This month, let’s dive into the second frustration – why don’t AdWords and Google Analytics (GA) numbers line up? Different Purposes Before we talk
Why Don’t AdWords and Analytics Match Up? Read More »
In order to counter its “ghost town” reputation, LikedIn is relaunching Groups as its own flagship app. Big change With over 500 million users, the professional networking site has retooled LinkedIn Groups to provide a stronger, more versatile, and more popular flagship app. A recent announcement detailing the changes to the app came earlier this year,
LinkedIn Groups gets Revamp Read More »
They say good things come to those who wait. Well, we've waited – and now we're all getting Facebook Watch. Whether we asked for it or not. Watch this Space Facebook Watch, the platform's streaming video service which launched in the US over a year ago, is now available globally. So what's in store? Well,
Facebook Watch finally goes Global Read More »
Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors. Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide
Google’s new Predictive Tool for Campaign Creative Read More »
Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfully reached 20 million impressions on YouTube with “Doctor Fork.” Creative Director of Unskippable Labs, Ben Jones,
Why Google launched a fake Pizza Brand Read More »
Facebook has been resting idle for sometime when it comes to AI voice assistants, but the social network is about to break its silence. Say ‘Aloha’ Even though its smart speaker has been shrouded in secrecy for some time, Facebook is ready to launch its own speech recognition feature for Facebook and Messenger called Aloha.
The Voice of Facebook says ‘Aloha’ Read More »
With the growing popularity of AR, two tech giants are putting their innovation eggs in different baskets as Facebook tests AR ads and Apple releases ARKit 2.0. Different focuses Apple’s ARKit is expected to “command a price premium” as it refines new prototype apps for IKEA Place (a furniture placement simulator) and the American Airlines app
AR ascendant at Facebook and Apple Read More »
LinkedIn wants to make exchanging numbers and emails easier for professionals on-the-fly with a scannable Quick Response code. Can I grab your QR? The time of scrambling for a pen or thumb-fumbling details into a mobile have passed, now professionals can swap contact info lightning fast with unique QR codes. According to LinkedIn, the new
LinkedIn to Connect Members with QR Read More »