Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out […]
Meta Launches Ad Free EU Versions of Facebook & Instagram Read More »
Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features Reminder Ads’ new features are: Reminder Ads can now be shown in Stories, which will help to increase visibility and improve ad efficiency through
Instagram Expands Reminder Ads Read More »
YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. The crackdown comes after YouTube introduced new ad formats to the platform, such as unskippable 30-second ads on its TV app and longer but less frequent ad breaks. Revenue boost – one way or the other The
YouTube Cracks Down On Blocking Ad Blockers Read More »
Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what
Google Maps Goes “Photo-First” In Business Listing Boost Read More »
LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. Abhishek Shrivastava,Vice President of Product, LinkedIn “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimisations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.”
LinkedIn Offers AI Boost With “Accelerate” Read More »
As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian
X (Twitter) Joins Google Ad Manager To Boost Ad Performance Read More »
Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has quickly become a format advertisers can’t afford to ignore, with 200 billion plays per day across Facebook and
Meta Expands Reels Ads Ahead of Holiday Push Read More »
Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flow. Made for visual touchpoints Demand Gen was introduced in June 2023 to help advertisers
Google Demand Gen Campaigns Finally Roll Out Globally Read More »
LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters,
LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles Read More »
CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched CapCut for Business. As of August 2023, it had
TikTok parent company takes on Canva with CapCut for Business Read More »