Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences […]

Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community. Close to home For local publishers, this means more Facebook coverage over multiple cities, connecting users most likely to care about specific content. Facebook is expanding its definition of what they consider to be

In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services.   Facing the music Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward. Two

Last year Facebook started a test giving users more background info on where a news source originated. The platform is now expanding on that approach. Smarter reading Facebook’s own research as identified key information that users rely on to determine the validity of a news source, and are making it easier to verify articles. Along

Facebook is bringing new ways for content creators engage and grow their community, manage presence, and build business. Creating opportunity Facebook Creator app and Creators site were just the first steps in testing new tools to aid in bolstering original content. A new badge reward system is currently being tested to highlight a creator’s top

Facebook’s latest update for Android is giving users the capability to find and pay for public Wi-Fi hotspots with greater ease. Where there’s a will, there’s a Wi-Fi Facebook has launched a new Android app as part of its Express Wi-Fi initiative, allowing users to search and log on public Wi-Fi networks for a fixed

In honour of the recent International Women’s Day, Facebook reached beyond its usual marketing to bring practical tools to professional women the world over. Getting to business Facebook’s latest Community Finder tool is tailored for their #SheMeansBusiness program and strives to connect female entrepreneurs and women-owned business throughout 23 countries. Launched in 2016 in partnership