Facebook is adding new labels to their metrics tool and an education program in order to provide businesses a more concrete understanding of their latest marketing feedback. Clearing the fog The social media platform is adding clearer labels within Ads Manager to differentiate between estimated metrics and those in development, providing clearly calculated stats. Sampling […]

Facebook has made it possible for users to create and share 3D objects that others can interact with, using virtual and augmented reality.   Sculpt, share, and enjoy As are apart of the platform’s latest innovation to spur creative content and more intimate interaction between users, virtual objects can be shared on feeds thanks to

Facebook is stepping up its business analytics to offer better marketing solutions, based on what matters most to different businesses. How is your Page doing? In a bid to help industry clients better understand the impact of their own Page, Facebook is improving how they measure the organic and paid reach of Pages with their

The Online Circle Digital has released their full year in Review – 2017 Facebook Performance Report, ranking the top performing Facebook business Pages. Method Comparing the data of more than 2600 Australian brands from January 1 to December 31, 2017, Online Circle Digital’s data and insights team determined the most popular topics and most popular

Facebook is taking steps to make coordination easier for businesses and organisations to provide aid during desperate times. Helping through efficiency The titular social media network has added new capabilities within their Crisis response section by allowing organisers and businesses to provide critical info by posting in Community Help. The new rollout will be coming

Facebook is currently testing a new ‘downvote’ option for comments made within posted content. Thumbs down Mark Zuckerberg announced the platform is performing a trial run of a new way to flag or hide potentially inappropriate content through ‘downvoting.’ Facebook wants to make clear that this is not a reintroduction of the long forgotten ‘dislike’

An update to the Facebook status box lets users share personal lists. An itinerary of You Favourite restaurants, To Do’s, travel destinations – whatever you like, users can now post emoji-laden personal manifestos, complete with stylised backgrounds, thanks to List. The new feature builds on the platforms launch of coloured backgrounds over a year ago,

Facebook is refining how it measures the reach of Pages, recording views as opposed to amount shared. Numbers in flux The new metrics to measure a business’ penetration within Facebook will actually be monitoring how often a Page fills the screen of a device for a more accurate calculation of ad reach. Facebook will still