Facebook is shifting the sponsored content of social personalities into paid posts, and leaving the boosting of influencers to the advertiser’s discretion. Brand influencers get put into new pecking order Brands will now have to choose which influencers are allowed to use a tag, as well as compile analytics on individual engagement and reach. The […]

Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is looking to inject new revenue into publishers through a subscription focused model. Payments will go directly to publishers using

Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts. Accidental clicks no more Brett Vogel, Facebook’s Product Marketing Manager, has announced their metrics will no longer be including false clicks in the analytics released to publishers and marketers using the service. When a user backtracks to

Facebook has thrown down the gauntlet to streaming, by unveiling its own original video content, produced exclusively by its partners. Faceflix Facebook has rolled out original content to a small group of U.S. users via desktop, mobile, and TV apps, and it knows how to thank its partners. Facebook’s production partners will earn 55% of

Facebook  Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that leads to conversion. Bells and Whistles The update includes additions such as omni-channel

Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots. Meaning within customer texts can be better interpreted

Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats