Facebook  Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that leads to conversion. Bells and Whistles The update includes additions such as omni-channel […]

Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots. Meaning within customer texts can be better interpreted

Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats

Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing

For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already

Facebook has announced Groups for Pages, which will enable platform communities to hold forums within designated sections. Groups get special treatment Page Admins will have the ability to create special groups within a given Page, along with a channel for discussion amongst members. The global launch will see artists, professionals, brands, or even news agencies,

Facebook is launching Live 360 Ready Program along with a myriad of additional features to Pages and Profiles section. Get with the Program Live 360 Ready Program is an assortment of third-party 360 cameras and software, approved by Facebook, that allows for Live 360 content. At present, Live 360 Ready Program supports 11 cameras and

Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages. Fast, better, stronger Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages. According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that