Google has rollied out a new feature that makes setting up Optimze even easier. Bring in the magnifying glass When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature. When creating a new page, Optimize […]
Google Optimize gets a Check Up Read More »
Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever. Go big or go home The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets. Sessions can be logged and exported
Google brings out BigQuery for Analytics Read More »
The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has
Will Facebook woes boost Google+? Read More »
Existing customers cost less than new ones, but it’s a sad truth that churn does happen. So, what if the ones that leave could be coaxed to come back? For Android apps, Google insiders have some advice on how to bring folks back into your fold. Bringing them back A post on Medium by Google
Win back the unsubscribed: Google marketer advice Read More »
Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google’s candidate discovery functionality lets recruiters trawl records they already have on file to quickly ID anyone who matches their current criteria. It is, at its core, a contextually-refined application
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Google has bought Tenor, a GIF search service that already powers a bunch of GIF keyboards, including Messenger. Google image of the future Cathy Edwards, Director of Engineering, Google Images, published a blog post explaining the acquisition is about ‘making it easier to find and share GIFs’. That’s a really nice way of saying that consumers
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Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers. Efficient advertisements Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords. Brands can
Dual wield the power of Google and YouTube AdWords Read More »
Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and
Challengers claw ad revenue from Google, Facebook Read More »
Google Assistant is finally ready to cover the iPad crowd too. The latest version of Google Assistant for iOS finally brings the fill Assistant experience to iPad screens. Google boasts that Assistant on iPad is just as powerful as Assistant on iPhone, but ‘with the added benefit of a bigger screen that supports both portrait
iPad get Google Assistant Read More »
In a bid to connect ad data, marketing, and sales, Google Optimize is offering a full picture of advertising metrics for campaigns, websites, emails, and more. Clear, concise, and comprehensive Google is streamlining advertisement analytics for businesses of all sizes by adding higher “experiment limits” as apart of the new 360 and Salesforce powered Google
Google Analytics 360 and Salesforce join…forces Read More »