Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers. Efficient advertisements Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords. Brands can […]
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Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and
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Google Assistant is finally ready to cover the iPad crowd too. The latest version of Google Assistant for iOS finally brings the fill Assistant experience to iPad screens. Google boasts that Assistant on iPad is just as powerful as Assistant on iPhone, but ‘with the added benefit of a bigger screen that supports both portrait
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In a bid to connect ad data, marketing, and sales, Google Optimize is offering a full picture of advertising metrics for campaigns, websites, emails, and more. Clear, concise, and comprehensive Google is streamlining advertisement analytics for businesses of all sizes by adding higher “experiment limits” as apart of the new 360 and Salesforce powered Google
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After going public, Dropbox has announced it will be bringing G Suite integration to bolster storage thanks to its new partnership with Google. D'Box goes G With over 50% of Dropbox users also having a G Suite account, the move to integrate Drive, Docs, Sheets, and Slides enables all of the above to be stored
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Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action. Battle of the numbers The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer
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Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models. Small business grows big online Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers. Women-owned business saw a
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Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience. What’s in a like? The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people
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As of now, Australian webmasters can search and secure domain names via Google. Google Domains unveiled If you’re Australian and you’ve got a Google account, you’ve now got easy access to Google Domains. The service is still in Beta, but has launched to folk in Australia and 14 other countries. Actually, the Americans have been
Martech Mashup: Google Domains is go in Oz Read More »
Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning
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