Remember that scene in Back to the Future II where Marty McFly gets power-lacing Nikes and a self-drying jacket? Well, we’re getting one step closer, thanks to Google and Levi's. No, it’s not a hoverboard (though Lexus is working on it), it’s a jacket that can hail an Uber. Clothes line Two years ago Google […]

Google is launching ‘Advanced Analysis’ tools on its Analytics 360 platform. It brings three new techniques to better understand your website data: Exploration, Funnel Analysis, and Segment Overlap. Advanced Analysis: Exploration Exploration allows you to drag-and-drop variables into your analysis mix. Analytics 360 will then auto-generate visualisations to help you make sense of it all.

Are all those 4K videos and high-res photos getting a little crowded across your devices? Never fear, Google’s new cloud storage solution is (almost) here. One cloud to store them all Dubbed Google One, the new consumer storage plans begin at 200GB storage for US$2.99 per month, while you can get a whopping 2 TB

Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way. Third-party party Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings. At the same time, they’ve streamlined the way listing access

At the recent Google I/O Developer Conference, almost nothing was mentioned about the one thing we all think about when we hear the name ‘Google’: Search. Searching for answers Although very little was spoken, perhaps Google’s plans were more implied.    Reading between the lines, perhaps Aparna Chennapragada dropped some of the biggest hints of

Following the success of Google Pay’s launch on Android, the pay service is rolling out globally, and on Apple products. A new pal to pay with Users can shop sites and send money between other users via credit, debit, and PayPal accounts through Google’s latest cross-platform pay service. In addition to mobile devices, the service

Google has announced that its Advanced Protection program can now give select Apple apps access to their data and bring enhanced security to the competition. Security of the highest order According to Dario Salic, product manager for Google, the opening of this latest restriction hopes that “any user-facing an increased risk of online attacks enrolls in

Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business. The stats have spoken In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling. Google

Google is launching a new top level domain, specifically intended for companies in the app space. .app in your cap Google describes the new .app top-level domain as ‘the perfect home to promote apps on the web’. They suggest it ought to be a place for ‘relevant, trustworthy download links [and] release notes, reviews, and

Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street. Hang a left at Hungry Jack’s Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings. The