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Google Assistant Light Years ahead of Competition

Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business. The stats have spoken In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling. Google […]

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Facebook loses to Google in traffic for publishers

New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publishers, tells of Facebook’s strong start and gradual decline as 2018 progressed. After starting the year with promising numbers, Facebook has plummeted from

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Martech Mashup: Google helps get Ad-Blockers Back

Good old-fashioned internet advertising has been under threat since ad-blockers came onto the scene. Now, Google’s bringing in a mainstream way for ad channels to claw back some of the earnings. Get paid They program—‘Funding Choices’—claim to ‘help publishers get paid for their work by reducing the impact of ad blocking’. Content publishers whose ad

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Will Facebook woes boost Google+?

The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has

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