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Martech Mashup: Makeover for Google Docs

Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets. Switcheroos Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools’ menus. The reshuffle is meant to be more practical and intuitive, so let’s hope the change comes naturally. Also, …

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Google gets Crowdsourced with Bulletin

Google is spearheading local news with a new app called Bulletin, letting any user post photos, videos, and messages straight to the web from mobile. Hyperlocal Without blogs or personal sites, Google is streamlining public stories that can be accessed directly through Google search and social networks, all thanks to Bulletin. Competing with Twitter and …

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Google Flights now predicts Airline Delays

Google is unveiling a slew of new features for the Google Flights search engine, including the ability to predict flight delays faster than airlines themselves. Taking flight with the future of air travel In an effort to provide users with more expedient and efficient travel, Google Flights will be utilising learning algorithms to navigate unforeseen …

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Three Ways to Prepare for Google Attribution

At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also …

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