At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also […]

Soon, Google will make it easier to find a quick bite, by publishing estimated wait times for service at your favourite restaurants. Where and the worth As an algorithm-driven detail Google says that, at launch, wait times will be visible for ‘nearly a million sit-down restaurants around the world’. Initially, wait times will be rolling

Market Finder is a new web service from Google. It helps businesses identify and research global opportunities, offering a matching service and a bunch of guides and case studies. Match maker for businesses & markets The matching service pulls industry and category data from the operator’s website and cross-references it with country data to rank

Google Play wants producers to make apps that consumers want to use. They’re giving us the tools we need to make it happen. Console-icious The Google Play Console has a bunch of new features—and some freshly repackaged old ones—that let app producers centrally monitor and manage many aspects of their apps performance. Google data shows

Google has announced “Street View ready,” allowing anyone with an Insta360 Pro camera to add to the Street View database. Google Maps gets communal The process initially made possible by Google’s Street View cars is now being made available through the launch of “Street View auto ready” devices. The first official device with an 8K

In September, I was fortunate to be invited to the Google APAC Display Network Summit held in Google's new Singapore head office. The Summit was the first time Google has ever held a Summit focusing entirely on the Display Network. The announcement that really stood out was Google's new offering of Machine Learning applied to

Google has removed its ‘first click free’ rules, shaking up online media subscriptions and paywalls. How ‘first click free’ hurt For years, Google favoured news sites that gave readers access to a few free articles before putting up a paywall. They called it their ‘first click free’ rule. Complying outlets got more exposure and a

Wearables are taking another step to the mainstream, with Levi Jeans launching a Google-connected fashion jacket. Functional fashion Levis boast about their history of product innovation. Now, it’s partnering with Google to deliver a ‘first of its kind in wearable technology’. It specifically intended to be a fashion item ‘that keeps users connected… without missing

Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience. Personalised to the postcode, or more As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree. The objective,

Google is testing video on their popular Maps app. Test screening As of now, only a select crew (of around 30 million users) can upload video to Google Maps. But the moving pictures they put online as portraits of map-worthy places will be visible to everyone. Google has made their Google Maps ‘Local Guides’ the