Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app. Renault has created an animated advertisement being promoted through Instagram […]
Would you buy a car via Messenger? Renault thinks so Read More »
Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms. True to form Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups,
Facebook rebrands Lead Forms Read More »
Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings. Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to
Instagram serves up your Location History Read More »
Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life. Using the Nametag feature, users can see each other’s info in a new scannable format that can be
Instagram Nametag adds simplicity Read More »
Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell. Christmas Snaps Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and instantly create product ads. According to a recent eMarketer report, Snapchat has 16.4 million teen users.
Snapchat’s holiday E-Commerce Ads Read More »
Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book. At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as
Instagram and easyJet launch Booking Experience Read More »
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories,
Facebook’s Selling Ads in Stories Read More »
Proving once more what’s good for the goose is good for the gander, Facebook is bringing a GIF keyboard to Instagram. There’s a meme for that Some users may remember when Facebook added GIFs to their interface a year or so back, now Instagram is also adding a Giphy-powered keyboard for direct messaging. In a
Instagram adds GIFs to DMs Read More »
Users need no longer dig deep into third-party apps and technical workarounds to reshare other people’s content, now Instagram will allow a feature called ‘regram’. All about them ‘grams While reposting is nothing new (Twitter allows retweets, Facebook allows sharing), but until now Instagram has only offered…well nothing. The Native Share Feature will arrive in the
Instagram plays with ‘Regram’ Feature Read More »
Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globally. The invisible grid According to app researcher Jane Manchun Wong, “[geofencing] allows creators to limit the specific countries where their content will be visible,” without fear of governmental repercussions, in theory. Twitter and Facebook already offer similar restriction
Instagram experiments with Geo-Restrictions Read More »