Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion …
Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other …
Major retail brand H&M has found itself in legal trouble, after being called out for using music in a social media campaign without the owners’ permission. What happened? Mike Katz, a Melbourne based musician and producer (who goes by the name Harvey Sutherland), penned a track called Bamboo. Katz discovered H&M used the piece in …
The days of screen capping are numbered: Instagram plays with a new feature allowing users to repost other people’s Instagram posts to their own Stories. Retweeting-style comes to Instagram Only in its preliminary testing, some users may have noticed a new “add post to your story” option when tapping the share icon accompanying regular posts. …
Facebook has announced a call for online gamers and introduced “in-game tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features along with a new service to grow online gaming audiences through their new “gaming creator pilot program.” The new program is meant …
Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service. Video: its hot right now Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls. The central …
For about four years, SocialRank has been helping brands understand their social followers via practical metrics. Their new product, SocialRank for Content, sharpens the focus to analyse individual tweets and posts to see who does what and when. For the love of content SocialRank for Content involves the application of their analytical methods to individual …
Business profiles on Instagram will now be able to plan organic posts, and view public profiles that have tagged or made mention of its brand. Natural content gets boost Business profiles will also be able to view competitors, while keeping informed on their own social media PR, all thanks to the latest update. The addition …
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Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content. Facing change Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage. According to Zuckerberg, “Stories are on track to …
Snapchat has launched an online store in their media section, in order to generate more e-commerce amid lacklustre profits last quarter. Digital world to real world The Discover section is now offering Snapchat-branded merchandise directly through the app, meaning you too can own a plush dancing hotdog. Originally reserved for publishers including BuzzFeed, Condé Nast, …