[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram

Four new Features on Horizon for Instagram?

Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in […]

Four new Features on Horizon for Instagram? Read More »

Instagram takes a page from Snapchat’s Playbook

In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the

Instagram takes a page from Snapchat’s Playbook Read More »

YouTube pips Facebook for Adult Numbers

YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.

YouTube pips Facebook for Adult Numbers Read More »

Snapchat saps Facebook’s demographic

As Facebook changes reduce platform engagement by more than 50 million hours a day, experts note that Snapchat is reaping the shortfall. Battle of the youths Facebook can no longer rely on Instagram to maintain younger audiences, according to eMarketer, as 1.9 million users 25 and under migrate to Snapchat. Market analyst Debra Aho Williamson

Snapchat saps Facebook’s demographic Read More »

Google Stories and Snapchat get symbiotic

Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning

Google Stories and Snapchat get symbiotic Read More »

Facebook Stories brings Photo Studio to Desktop

Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To

Facebook Stories brings Photo Studio to Desktop Read More »

Instagram innovates with ‘Collection’ ads

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion

Instagram innovates with ‘Collection’ ads Read More »

Facebook Inc. ups Data-Tracking

Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other

Facebook Inc. ups Data-Tracking Read More »