[SMK] AI & Digital Marketing Capability Transformation
Instagram is making a move toward real-time communication, as programmers have discovered telling code hidden deep within the company’s Android Application Packages. Lookout Messenger and Skype As the tug-of-war continues between Snapchat and Instagram, it seems the latter is determined to move beyond cloning each other’s features and offer Direct message voice and video calling.
Instagram hints at Voice and Video Calling Read More »
Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in
Four new Features on Horizon for Instagram? Read More »
Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific. Brands getting notice Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement. Zexy has used
Instagram shares success in Asia Pacific Read More »
In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
Instagram takes a page from Snapchat’s Playbook Read More »
YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.
YouTube pips Facebook for Adult Numbers Read More »
Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience. What’s in a like? The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people
Google Photos to go social Read More »
As Facebook changes reduce platform engagement by more than 50 million hours a day, experts note that Snapchat is reaping the shortfall. Battle of the youths Facebook can no longer rely on Instagram to maintain younger audiences, according to eMarketer, as 1.9 million users 25 and under migrate to Snapchat. Market analyst Debra Aho Williamson
Snapchat saps Facebook’s demographic Read More »
Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning
Google Stories and Snapchat get symbiotic Read More »
Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To
Facebook Stories brings Photo Studio to Desktop Read More »
Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion
Instagram innovates with ‘Collection’ ads Read More »