[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram

Instagram Stories gets the Carousel treatment

Instagram is bringing the success of its Carousel Ads format to the popular Stories section. And round the wheel it goes With more than 800 million monthly users, Instagram has a robust base for ad potential, which makes sense that it would incorporate an already established ad format like Carousel to Stories. Advertisements in Stories …

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Twitter’s new Camera to Streamline Video

Twitter plans to release an update allowing users to post video content with greater efficiency by removing the number of taps required. Record, tweet, done In ever increasing competition with Snapchat and Instagram, Twitter is allowing users to access camera functions with near instantaneous navigation, giving more emphasis to video content. A prototype has been …

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Find talent with Arya Stark’s new app

Maisie Williams—famous for her role as Arya Stark on ‘Game of Thrones’—has co-founded a social app designed to facilitate talent discovery and creative collaboration. It’s called Daisie. Daisies in the chain The publicly stated objectives of the app include to give creatives a hub to ‘like, share and collaborate on projects in communion’. Refinery29 calls Daisie the …

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Snapchat considers three-second ‘Compulsory’ Ads

Snapchat is considering the introduction of video ads, which can only be skipped after being viewed for three seconds. Pony up The ads would appear in a similar format to current YouTube advertisements. Once three seconds have elapsed, users would have the option to skip or watch the remainder of the ad. While there's no …

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