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Selfies and Snail Slime: Tracking beauty conversations on Facebook

We all know beauty ambassadors, posts, and products are incredibly popular on Facebook and Instagram. Now a study from Facebook IQ drills down into beauty conversations across the platforms. Beauty and the Bestie The wonderfully titled Selfies and Snail Slime study from Facebook analysed the conversations of over 3500 female beauty shoppers across the UK,

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Snapchat World Lenses: A new way of seeing things?

Snapchat is engaged in a game of follow-the-leader at the moment. It releases a new feature, and if it’s a hit Instagram (and increasingly other platforms) mimic it. Often within months. Here’s the latest: World Lenses now being transferred into floating 3-D graphics. Zeitgeist? The new feature is being initially trialled by heavyweights Netflix, Dunkin’

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Instagram trials Direct Response Ads

Since launching in August last year, Instagram Stories has been a runaway hit. Now the platform is testing Direct Response Ads within the popular feature. Click Here Now The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories. Previously,

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Stat Attack: Instagram destroys Facebook for Engagement

While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram. The results show that Facebook is now heavily weighted towards news. Indeed, media Pages

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Instagram dials up Snapchat cloning

If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive

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Report: YouTube best for kid’s mental health, Instagram worst

Who says kitten videos are bad for you? A new study shows YouTube has the most positive impact on children's mental health, while Snapchat and Instagram have the worst. Video wins The #StatusofMind Report published by the Royal Society for Public Health and the Young Health Movement, surveyed 1500 people aged 14 – 24 years from

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