Both the Advertising Standards Board (ASB) and the ABAC Adjudication Panel (ABAC) have ruled that certain Instagram posts for Asahi’s Vodka Cruiser were targeted to children. What happened? Vodka Cruiser posted several images on its Instagram page using props including polka dot cups and balloons, and depicting an image of a young girl with glitter […]
Vodka Cruiser post pulled amid “marketing to children” claims Read More »
Nike has announced it will soon start selling products directly via Amazon and Instagram. Nike sports new approach to retail Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon. No longer will the sporting goods giant need to lose earnings through third-party vendors. The pilot project
Amazon and Instagram to now sell Nike Read More »
Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip”
Snapchat brings backdrops, audio filters, and links into the mix Read More »
Facebook is debuting an update utilising Live Creative Kit tools to foster the creation of original video content. Snaz up your video feed Users of Facebook Mentions, an app built for personalities with high-volume followers, can now add stylised live broadcast frames, custom stickers, intros, and outros. The update will also feature easy-links to Instagram
Facebook launches app for video content creators Read More »
Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content. Business accounts have the option to “Share” previously
Meet Instagram’s Live Video Replay Read More »
You can now pick and choose who sees your Instagram posts, with deft use of the new Favourites functionality. For select flavours Favourites will let Instagrammers choose between posting as per usual and posting to Favourites. If the latter is selected, the post will only be visible to followers that the user has added to
Targeted Instagram posts with Favourites Read More »
Is your mobile marketing game up to speed? New insights from Facebook might be able to tweak your mobile mojo even further. Around drink culture at least. On the Grow The Thirst for Mobile report from Facebook IQ surveyed the beverage path to purchase from over 1000 Facebook and Instagram users in the US. Facebook
Facebook IQ: The Thirst for Mobile Read More »
Better late than never, right? While Messenger has a lot of skin in the game when it comes to business customers, now Apple is playing catch up. But is it too late? Pay Day Apple is developing a service with enterprise capabilities for iMessage, it’s called Business Chat. Business Chat will be baked deep into
Apple makes play for brands with Business Chat Read More »
In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible. These bots can like
Instagram cracks it with Marketing Spam Read More »
A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world. Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every
Report: Sports celebs give sponsor ROI Read More »