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Instagram

Martech Mashup: Instagram Shopping Tags

Since late 2016, Instagram has been toying with possible implementation models for on-platform shopping experiences. Now, they’re unveiling the results of their play—a tagging system designed to be uber-useful to marketers while remaining unobtrusive to the established Instagram experience. It’s tags, but for products Shopping tags are going to work in much the same way …

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Social Platforms broken down by Generations

Sprout Social has recently released a new study breaking down the various social platform habits of Millennials, Generation X, and Baby Boomers. Millennials represent untapped product potential According to Sprout Social’s data, Millennials are the leading user base of Snapchat (23.3%), Instagram (22.2%), YouTube (11.5%), and Twitter (7.55%). Facebook usage shows Generation X and Baby …

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Instagram gets ‘Inspired’ by Snapchat again

Instagram's at it again: the platform has announced geostickers for Stories. Unsurprisingly, they work very much like geostickers on Snapchat. Out and about When adding images to Instagram Stories, you can now add a stickers showing where your pics was taken. For example, adding the Statue of Liberty sticker to a NYC pic. There are …

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Using Emojis to boost Instagram Engagement

What's even better than a successful Instagram post? One with emojis – at least according to a new study. Thumbs Up A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts. Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned …

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Instagram gets sticky, goes ‘hands-free’

Hot on the heels of Snapchat, Instagram added some new features for a surge at the start of the year. Make your Instastories pop with stickers Stickers have proven incredibly popular with Snapchat users. Hoping to emulate that success, Instagram now lets users add stickers to their video and photo stories. Instagram's spin on Snapchat’s …

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