[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram

Instagram now has 1 million Advertisers

Instagram has recently celebrated another milestone. No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board. Million Dollar Club Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year. There are also over 8 million businesses using Instagram business profiles, with

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Instagram censors risqué content

Instagram has debuted a new app function that blurs questionable posts with a “Sensitive Content” warning. Offensive content gets the fog treatment Users can blur content which could be labeled as “surprising or unwanted experiences” but not necessarily infringing on content guidelines. Using “Two-Factor Authentication” will allow all users to enable this feature on posting

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WhatsApp backpedals on text-status removal

WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later – and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Stories has prompted a slew of copycat approaches to bring stylised photos and video to user profiles. WhatsApp isn’t the

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Facebook gives marketers cross-platform stats

In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.

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Martech Mashup: Instagram Shopping Tags

Since late 2016, Instagram has been toying with possible implementation models for on-platform shopping experiences. Now, they’re unveiling the results of their play—a tagging system designed to be uber-useful to marketers while remaining unobtrusive to the established Instagram experience. It’s tags, but for products Shopping tags are going to work in much the same way

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