[SMK] AI & Digital Marketing Capability Transformation
Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. Mobile mojo The Facebook Marketing Science and Creative Shop teams joined forces to better understand the impact of mobile on viewing habits. Over two years they analysed more than 2000 ads
Facebook: Why Creativity matters on Mobile Read More »
Instagram has moved a little closer from mobile to desktop with a neat little update for Windows users. Mix and Match If you've got the Windows 10 app on your PC, you can now send photos and videos as Direct Messages on Instagram. You can also reply to DMs with photos and video. At the
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In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program. Taste makers? Currently in beta, the program offers influencers a cut on products sold and operates in a similar fashion to the Amazon Affiliate program. One
Amazon moves into Social with Influencer Program Read More »
Instagram has recently celebrated another milestone. No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board. Million Dollar Club Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year. There are also over 8 million businesses using Instagram business profiles, with
Instagram now has 1 million Advertisers Read More »
Instagram has debuted a new app function that blurs questionable posts with a “Sensitive Content” warning. Offensive content gets the fog treatment Users can blur content which could be labeled as “surprising or unwanted experiences” but not necessarily infringing on content guidelines. Using “Two-Factor Authentication” will allow all users to enable this feature on posting
Instagram censors risqué content Read More »
The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same as people tagging. Once a product shot is taken and uploaded
SMK Explores: Instagram Shopping Tags Read More »
Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the basics… As social video and photo aficionados will expect, real-time filters will be readily available. Users
Apple Clips for Social Vids Read More »
WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later – and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Stories has prompted a slew of copycat approaches to bring stylised photos and video to user profiles. WhatsApp isn’t the
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In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.
Facebook gives marketers cross-platform stats Read More »
While Facebook and Instagram have been pretty loose in 'reimagining' Snapchat's best features for its own ends, Snapchat is now fighting back against social sticky fingers. Sending a message Snapchat users can now instantly chat with their friends on the platform, and even include personalised Bitmoji widgets for them, along with avatars. These widgets can
Snapchat fights back Read More »