Video carousel ads have been around for some time on Instagram, but only for a select few. Now, the gates have been pried open and the ad unit is available for all brands. Bright shiny things Instagram announced the news in a blog post. "Starting today, you can add video to your carousel ad units. …
Video Carousel Ads now available for all on Instagram Read More »
It's the holy grail of many a marketer: an all-in-one analytics package for Instagram. Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet. Measure this According to a report on Later.com, Instagram is on the verge of releasing in-app analytics, which it's calling Insights. …
All good things must end – something lots of users experienced on June 1 when Instagram pulled up the drawbridge and pulled integration with third party apps. Party’s over The move hasn’t exactly come out of the blue. If anything it’s significant that Facebook-owned Instagram has tolerated others in its increasingly bountiful backyard for so …
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prominent channel will be Videos You Might Like, which uses an algorithm to present a personalised collection …
Online Circle Digital has just released the Instagram Report – Australia Q1 2016. Through the analysis of 21 different industries and over 550 Australian brand and social media influencer accounts, the report ranks the largest and most engage Instagram accounts in Australia, utilising data from January 1 to March 31 2016. SMK readers can download the report …
As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications …
Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely …
Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram. All about the $$$ ShopStyle …
Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 – …
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a blog post. "In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video …