Instagram ads have just grown up, or at least gotten more vertical thanks to a new update. Rise and shine Photo and video ads can now be uploaded in 4:5 aspect ratio. In plain terms: that's portrait. Instagram says early test results are promising, with vertical ads attracting higher view rates on average. Mobile first […]
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Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions about the two photo and video-sharing apps. The majority of respondents (64%) said
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Instagram is close to launching a new feature that allows users to make purchases from within the app. Shopaholics Shoppable product tags allow brands to tag up to five items in their Instagram posts. Clicking on the tag will direct users to a unique product page with detailed information about the item – and a
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Never one to be left behind, Instagram is reportedly testing a live streaming feature. Keeping up with the Joneses Certain Android users have spotted a large red button at the bottom of the screen reading "Go Insta!". This leads to the beta Live streaming feature, which embeds the stream via Instagram Stories. Feather in the
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Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So today we're stacking up both platforms in a virtual face off. Weigh in
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Instagram now has an app that works on all devices that run Microsoft’s Windows 10 operating system. Windows covered As announced on the official Instagram blog, Windows 10 tablet users—yes, they do exist—can now capture, edit and share photo and video through Instagram directly on their device. Apple in the cold The visual content social
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In this instalment of SMK Explores, we’re going to take a look at Instagram Stories. We’ll tell you how to use it, and why you should care about it. What are Instagram Stories? Instgram ‘Stories’ is a fairly blatant rip-off of Snapchat’s ‘My Story’ feature. It allows a user to create a narrative using multiple
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Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram. Retail therapy Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration.
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Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update. To make Stories even
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Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily active viewers. To put this in context, that's almost as many as Snapchat's
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