2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are …
For those who just can’t seem to get enough Pinterest or garner enough crafty ideas, the platform is ready to lend a suggestive hand. Here’s an idea Based on your previous interests and ideas, Pinterest is rolling out a new “More Ideas” tab to help spur on user creativity. Pinterest boards will now contain a …
Pinterest is continuing to court advertisers by offering new measurement solutions to help monitor the platform’s impact. The Pinterest yardstick Capitalising on the mindset of Pinterest shoppers looking for new products, Pinterest is launching two new ad features: Moat Measurement and NinthDecimal. Pinterest tends to have a greater ad viewability than other platforms, seeing as …
Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book. At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as …
Pinterest has cemented itself as “a place where people come to focus on themselves” by hitting their multimillion dollar goal with a 75% boost in signups since 2017. That’s a lot of pins As head of global sales, Jon Kaplan, puts it, “If Pinterest were a country, we’d be the fifth largest in the world!” and …
Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019. Money is a good thing Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty. Investors are beginning to salivate with …
In a new update, Pinterest has added an activity feed intended for group boards, acting as a streaming timeline of recent business, such as likes, comments, and pinned items.. Group Planning It’s the new comments update that will prove the most useful as users can now see when others are responding in real-time. Comments need no …
The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device. Overall ups There are 11% more social media users now than there were twelve months ago. In real …
Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new creative development tools for brands. Artful lightning in a bottle Creative PMPs (Pinterest Marketing Partners) are planned to allow businesses to scale how they create Pinterest content and integrate with the existing inhouse marketing specialists. Some of …
StumbleUpon’s time has come and gone. Still, they’ve got something in the Mix for old Stumblers. Stumbling since 2002 StumbleUpon will cease at the end of June. As a ‘recommendation engine’, it used to be big. It was a staple on content-site social links. It could drive traffic and launch virals. It was a leader …