Google is upping the assistance to app developers with a new method of tracking and measuring app installations. With a bit if technical work behind the scenes, it promises to make the whole process easier and more secure. New tools at the right price Recognising how important analytics are for app success, Google is distributing […]
Improved app analytics via Google Play Referrer Read More »
As another year slowly winds into gear, we thought it appropriate to look back at some of the key legal themes in social of 2017 – and how they could affect you in 2018. Online reviews This is a hot topic for the ACCC. Aveling Homes has been fined $380,000 for manipulating online reviews, with
Legal lessons from 2017 Read More »
There’s a lot of advice floating around which practices work best for social media marketing, but only recently have people begun talking about social media customer care (SMCC). A recent infographic from onlinewebsitebuilder in the UK reveals some interesting stats around this emerging sector. What is it? SMCC is the service of responding to
Why Customer Care Matters on Social Read More »
A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when
Refer-A-Friend Promos: Are you Legally Covered? Read More »
Email marketing is one of the most important tools to a marketer. Compared to other marketing channels, email provides the highest average ROI of $38 for every $1 spent. Mail it in Despite the importance of email, many marketers struggle with not being able to set appropriate goals and benchmarks around their email strategy. Without
Your 2018 Email Strategy Starts Here Read More »
MailChimp is launching a new landing page creation service that promises to be easy, effective and to work from directly within the eDM service. Piecing together the promo puzzle MailChimp calls landing pages are an indispensable piece in the marketing puzzle and they cite landing pages’ resurgence as enterprise sales tools. Further justifying their role
Martech Mashup: Learnings around Landing Pages Read More »
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media.
Photoslurp finds User-Gen Content for You Read More »
Streaming services like Spotify are connecting brands to captive audiences. Now, you can tap that to sell non-music things on the music platform. From merch to marketplace When Spotify partnered with Merchbar, it showed that the music platform was taking its sales potential seriously. At first, band shirts and hats seemed like obvious sellers. Innovative cross-marketing
Selling on Spotify: Beyond Merch Read More »
While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year
The State of Facebook 2018 Read More »
A fresh coat of paint on Google Maps may have knock-on effects for colour schemes and embeds that use the popular wayfinding service. As good as a holiday The official word from Google: they’re updating the look so it ‘better reflects your world, right now.’ In practice, this includes tweaked classifications, new icons, a new
Google Maps changes look Read More »