[SMK] AI & Digital Marketing Capability Transformation
Streaming services like Spotify are connecting brands to captive audiences. Now, you can tap that to sell non-music things on the music platform. From merch to marketplace When Spotify partnered with Merchbar, it showed that the music platform was taking its sales potential seriously. At first, band shirts and hats seemed like obvious sellers. Innovative cross-marketing […]
Selling on Spotify: Beyond Merch Read More »
While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year
The State of Facebook 2018 Read More »
A fresh coat of paint on Google Maps may have knock-on effects for colour schemes and embeds that use the popular wayfinding service. As good as a holiday The official word from Google: they’re updating the look so it ‘better reflects your world, right now.’ In practice, this includes tweaked classifications, new icons, a new
Google Maps changes look Read More »
After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage. Now, recognised
Amazon Monetises more Influencers Read More »
New year, new you? If you’re looking to shake up your marketing mix this year, you’ve probably got video on the horizon. With that in mind, let’s take a walk through the latest YouTube factoids. Look at this YouTube has over 1.5 billion monthly active users – that’s behind Facebook’s 2.1 billion, but ahead of
Stat Attack: YouTube Today Read More »
While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creeping into YouTube’s high-end turf. Clear as day Select Facebook Pages and profiles
Is Facebook finally catching up to YouTube with 4K? Read More »
They say less is more, a sentiment Slack is taking to heart with its latest update: one screen. Well, almost one screen. One Screen to Rule Them All When you download an app from Slack’s App Directory, you can now bring together various workstreams into one place. Until now, you’d be swapping through screens faster
Slack moves closer to One-Screen Nirvana Read More »
LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections. While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedIn. Read of for the latest Linky stats. Link or Like? LinkedIn was launched in 2003, and
The latest LinkedIn Stats and Facts Read More »
G Suite might not be the prettiest of interfaces, but it’s one of the more robust and pretty easy to get the hang of. In a nod to the prevailing winds of our time, G Suite is sharpening up its image. Picture perfect There’s now an easier way to insert images into Google Docs, Slides,
Martech Mashup: G Suite Updates Read More »
Facebook has announced it now has over 30,000 organisations using their project management platform Workplace, which could spell trouble for top competitors. Ad-free and work friendly Workplace is making waves with unprecedented growth, which only sat around 1000 at launch in 2016. Even against Slacks 6 million users, Workplace has some enormous brands using their
Facebook on the attack for Slack Read More »