[SMK] AI & Digital Marketing Capability Transformation
Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger. M to M Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking […]
Facebook is developing a video-chat device, with plans to launch later in the year. Chatbot The device, dubbed Portal, is reportedly Facebook's answer to products like Amazon Echo and Google Assistant. Portal will come with a 15 inch-screen and respond to voice controls. It's speculated Portal will be able to read individual user's faces, linking
Facebook’s Video Chat Portal soon to launch Read More »
Sharing really is caring, especially if you're both part of the same social empire. To wit: Instagram is now letting some users share Stories on WhatsApp. App it Up Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24
Instagram Stories now extend to WhatsApp Read More »
Hold onto your hats: LinkedIn has released data on the most promising jobs and in-demand skills of 2018. Position Vacant The good news is that you don't need to be a tech head to get ahead. LinkedIn surveyed 2000 business leaders, and over half (57%) said soft skills are more important than hard skills. The
LinkedIn: Most Promising Jobs 2018 Read More »
Global digital ad spend had a cracker year in 2017, and is well on track to smash a few records as well. Money milestone The IAB Internet Advertising Revenue Report, conducted by PwC, reveals that digital advertising revenue grew to US$40 billion in the first half of 2017, marking a rise of 23%. The trend
Study: Digital Spending through the Roof Read More »
Instagram is now recommending posts you might be keen on, whether you like it or not. Watch this space The new section, unambiguously labelled 'Recommended for You' appears at the bottom of the news feed and contains between three to five posts. Instagram coughs up content based on the accounts you currently follow. Easy does
Instagram gets more Personal/Possibly Annoying Read More »
Getting straight into the thick of things off the back of holidays is hard. So here are five ‘helicopter’ items you can look into to set yourself up for a fantastic 2018 before diving into the day to day details! 1: Affirm your Goals The new year is a great time to re-evaluate your
5 ‘Big Rocks’ to Kickstart your 2018 Read More »
Facebook is trialing a new feature making it easier to find local news from credible outlets. Read all about it Select users will now see a "Today In" feed appear in the Facebook app. The feed contains information, events, and announcements about local news. All news outlets appearing in the feed must be approved by
Facebook zeroes in on Local News Read More »
The holiday season might have come and gone, but that doesn't mean your favourite digital tools have been asleep at the wheel. Indeed, MailChimp has just rolled out new Featured Integrations. More the Merrier If you've connected your store to MailChimp, you can now pull all of your e-commerce data into your MailChimp list. This means
Martech Mashup: MailChimp Featured Integrations Read More »
It turns out that reports on the death of the app have been greatly exaggerated. Indeed, according to new figures, app revenue grew by 35% in 2017. App-etite for more The report from SensorTower reveals that mobile users shelled out US$58.6 billion on apps and games last year, through a variety of in-app purchases, premium
How App Revenue soared in 2017 Read More »