Taking a cue from Tinder, YouTube has introduced a new tapping system to help users more efficiently navigate through videos. Swipe Right Select YouTube users on iOS and Android can now double-tap on the left or right hand side of their screen to either fast forward or rewind, in 10 second blocks. Google has been […]
YouTube gives you more control over vision Read More »
Facebook search has just got a lot more powerful – and visual. A recent update lets you search for images using keywords. Imagine that Now if you want to search for pictures of kittens, you just type kittens in the search bar. You can also get more creative – for example searching for a specific
Facebook Image Search – What it means for brands Read More »
First popularised by Twitter, the humble hashtag’s status has elevated from an afterthought on a keyboard to pop culture icon. But can you register a hashtag as a trade mark? Registering hashtags as trade marks This is certainly doable, and IP Australia has provided some helpful guidance on its website. Key points to note: 1.
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Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads. Emoticons, roll out! The language of texting has long been accentuated via the many iterations of the yellow smiley face. While varieties of emojis are becoming more specific to Apple and
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Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour. Measuring stick The new tools will live at the Measurement FYI page (previously known as FYI). Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data
Facebook’s new Marketing Portal and Metrics Read More »
Google has launched Cloud Search, making it easier for G Suite customers to locate content across platforms. Cloud Talk G Suite includes Google's star properties Gmail, Docs, Drive, and Calendar. With Cloud Search, G Suite users can cast a wider net searching across email, documents, spreadsheets, slides, forms, and internal sites (to name a few). Besides
Martech Mashup: Google Cloud Search Read More »
Target is planning to add a mobile payments service to its Cartwheel app. E-shop till you drop Cartwheel was launched three years ago, and now has 13 million active users. The app allows shoppers to display a barcode at checkout and save on products. According to Recode, a mobile payments system may be added to
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Can't get enough of streaming? Now you can have all you ever wished and more as Livestream now supports simultaneous broadcasts across YouTube, Periscope, and Twitch. Live in the moment Steaming across these RTMP-enabled platforms also gives brands the ability to white label, access to analytics, and customer support. The feature is available for Livestream premium
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Tumbler has turned a corner with the addition of stylised stickers, and it’s a bit more eye-catching than you might expect. What’s cooler than a 2D sticker? A 3D sticker. Following in the steps of Messenger and Snapchat, Tumblr has brought its own pop-aesthetic to personal pics. Setting itself out from the peacocking pack, Tumblr
Tumblr tantalises Millennials with Stickers Read More »
Google has released a heap of interesting facts about how we're consuming online video – here's the pick of the digital bunch. Mobile movies According to Google, one in three adults aged between 18 and 54 years now say their smartphone is their primary device for watching online video. This is changing how we're watching
Google Study: Online video viewing habits Read More »