[SMK] AI & Digital Marketing Capability Transformation
Below are three simple processes but often they are overlooked. And they can easily drive more traffic to content for just a little extra work. Seeding, tagging and sharing. Let’s have a look. Seeding We aim to do this as part of our daily social media strategy. The process is looking at our content and
Drive more traffic with little extra work Read More »
No episode of Law & Order (and its many offshoots) is complete without a scene where a tech-savvy detective uses the trusty "enhance" button to unmask this week's perp. Now Google is giving you superhero powers (kind of), in the form of its own Enhance function. Look sharp The entity behind the breakthrough is none
Hot on the heels of its desktop overhaul, LinkedIn has unveiled a new way to curate comments. Hot stuff LinkedIn recently changed the way longer form articles appeared on the platform, including an improved ability to target this content. Now LinkedIn allows you to enable, or disable comments entirely from long form articles. Inappropriate comments
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Do you want to understand what your customers are really searching for? A new app from Conductor aims to help answer that age-old question, using some very clever tech. Who's always right? Here's how it works: start by entering a search term related to your marketing. For example, red shoes. Conductor then brings up a
Martech Mashup: Customer Insights with Conductor Read More »
Pinterest has launched a range of high-tech Visual Discovery tools intended to help users discover new products, and ideally part with some cash. Look here Pinterest Lens lets you point the camera in the Pinterest app at objects in the real world, to access related products and ideas. For example, point Lens at a pair of
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While Facebook has made great advances in video over the past two years, YouTube remains the undisputed king of online moving pictures. Blockbusters A report from eMarketer estimates that YouTube now has 180.1 million users in the US, and that 85% of digital viewers are on YouTube. Alphabet, YouTube's parent company, recently posted Q4 revenue figures
Study: YouTube still kicking goals Read More »
In lieu of traditional email password recovery, Facebook will be introducing encrypted tokens that can be stored for a rainy day. Brad Hill gives his two cents Facebook engineer Brad Hill announced at the USENIX Enigma conference that a new step in personal cyber-security was underway. The interest in this new form of security back-up is due
Facebook given token opportunity in personal security Read More »
Hot on the heels of Snapchat, Instagram added some new features for a surge at the start of the year. Make your Instastories pop with stickers Stickers have proven incredibly popular with Snapchat users. Hoping to emulate that success, Instagram now lets users add stickers to their video and photo stories. Instagram's spin on Snapchat’s
Instagram gets sticky, goes ‘hands-free’ Read More »
With precisely zero fanfare, Twitter changed the way it picks and shows search results. Following Facebook Emulating how Facebook handles its feed, Twitter search now shows the most 'relevant' posts first rather than the latest ones. Aware that not everyone will like the change, Twitter remains flexible. Users can still manually filter their search results
Twitter algorithm tweak: relevance trumps recency Read More »
Looking to connect with even more people on Facebook? Now there's a feature that may boost your digital buddy count. Friendship Circle? The Facebook app on iOS and Android now includes Discover People. The feature displays a list of Facebook users who live in your area, are employed by your company, or are attending the
Facebook launches Discover People to Pay it Forward Read More »