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Martech Mashup: Snapchat Analytics

Marketers are now able to gather analytics data for Snapchat, thanks to a Danish startup. World-first SaaS analytics for Snapchat The Copenhagen-based group called Snaplytics, says its new analytics service for Snapchat’s videos and photos is “the only software-as-a-service analytics (exclusively) for Snapchat.” The startup uses a proprietary system that avoids Snapchat APIs to monitor […]

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Messenger teams with PayPal for mobile money

Messenger and PayPal have joined forces to expand mobile payment options for…just about everyone. Pay the piper Users will now be able to link their Messenger and PayPal accounts, while PayPal customers will receive notifications and receipts in Messenger. The update comes as Facebook aggressively pushes Messenger as a payments platform. The app recently launched

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