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Alphabet outshines Facebook earnings

Alphabet shares a lot of similarities with Facebook, but it's in the profits and diversity that the former is beginning to really stand out. Trouble for Zuck Google’s parent company Alphabet has reported strong earnings and firm growth in its core businesses, giving investors and bankers more faith in the juggernaut company. Facebook’s record low earnings […]

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Martech Mashup: Batch-Add to Domain-based Google Communities

Google Communities are getting easier to manage, with new capabilities that make it possible to batch-add individuals and groups. Assigning collaborate and share Domain-restricted Google communities, secure ones where posts are only accessible to people within the same domain, can now be more efficiently managed from within G Suite. Once properly authorised, select personnel can

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Social Stats: 44% of humans are on Social Media

The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device. Overall ups There are 11% more social media users now than there were twelve months ago. In real

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Martech Mashup: Google’s ads.txt Inventory

Google has launched a new inventory control tool in Display & Video 360 (ie the new DoubleClick), to limit ad distribution exclusively to sites that adhere to the ads.txt standard. Voluntary standard Since November 2017, ads.txt files have been getting added to ad-displaying websites. The smart acronym stands for ‘Authorized Digital Sellers’. The simple text

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