[SMK] AI & Digital Marketing Capability Transformation
Google has launched a new inventory control tool in Display & Video 360 (ie the new DoubleClick), to limit ad distribution exclusively to sites that adhere to the ads.txt standard. Voluntary standard Since November 2017, ads.txt files have been getting added to ad-displaying websites. The smart acronym stands for ‘Authorized Digital Sellers’. The simple text […]
Martech Mashup: Google’s ads.txt Inventory Read More »
The ability to link Facebook contact info has been the cornerstone of many social media apps, and now the process goes both ways as Instagram becomes the starting point. River flows upstream In a bid to keep Messenger’s relevance up to par with all its other IPs, Facebook wants users to pull contacts from Instagram’s
Sync your Instagram contacts with Messenger Read More »
Facebook is partnering with millions of small businesses across the US to fine-tune marketing campaigns focused on local impact and participation. Going big by going smaller The social network juggernaut is launching an integrated advertising strategy tailored for SMBs to help them thrive locally and beyond. The name of this new feature: “Keep It Local.”
Facebook goes local with SMBs Read More »
Snapchat is currently finetuning a new feature that utilises your phone’s camera to help identify songs, item barcodes, and of course products. Snapazon? New coding has been discovered on the latest Android version of Snapchat that will allow for the identifying of objects and more through a new visual search engine. The feature can capture
Snap Amazon products with Snapchat Read More »
Yes, Google+ still exists. Yes, some folks still use it. In fact, it is occasionally used as an enterprise comms tool. Nope, people running Internet Explorer 10 or earlier will no longer get the full and proper experience. Migrate and manage The powers that be at Google HQ seem to have finally marked IE10 for
Google+ drops IE10 Read More »
Very soon, Facebook users could be able to select their favourite expired photos and videos, lump them all into one mighty section and call it their Stories Highlights. Best of Sound familiar? Not too long ago Instagram Stories Highlights was added to the Facebook Inc. owned app and, as we have seen time and again, what's
Facebook plays with new Stories History Read More »
Twitter is testing a new feature for what it calls Promoted Trend Spotlight Ads, with a repurposed Explore tab. Adapt and pivot VGIF banners may start to invade Explore feeds along with image backgrounds for your first two visits in a 24-hour period. Disney is among the first to pilot the new ad spotlight. This
Twitter hands Explore tab to Advertisers Read More »
Facebook has penned a £200 million deal to start broadcasting live events with its first foray into televised sports. GOOOOOAL Facebook has kept it no secret that they intend to get into broadcasting in a big way, hiring Eurosport CEO Peter Hutton for negotiating worldwide live sport streams. During the 2019-2020 season, Facebook nabbed live broadcast
Facebook Asia to broadcast Premier League games Read More »
Google is launching a new referrer URL specific to Google Images. It should make it easier to drill down into search referral traffic and analyse what’s really bringing in the crowds. Important images in analytics Knowing where your web traffic comes from is a pivotal part in building and developing an audience. Analytics reports the
Earn more Traffic with Google Images Read More »
Scammers have been making money off users seeking Instagram’s blue checkmark seal of approval. No charge for the check Instagram is tweaking a new feature that will remove some of the confusion behind its free verification process. Some months back, Instagram introduced a system by which “all accounts that are notable and authentic” could apply
Instagram brings clarity to Verifications Read More »