From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok …
TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. TikTok “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, …
TikTok Releases New Search Insights to Boost Content Marketing Read More »
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still needs to pass the US’s second chamber, the Senate, before it becomes law. If it passes and is signed, ByteDance …
TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant available as an add-on within Adobe Express and can use it to brainstorm, ideate and create content within Adobe Express. The partnership will help …
As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from Emplifi, uploading more clips to Reels could be one way to get ahead of the competition. The customer engagement platform analysed thousands of brand-owned social media accounts using one of its …
[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video Read More »
TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts – just like YouTube does for pre and mid-roll ads. But, with most of the videos on TikTok being around 30 seconds …
CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched CapCut for Business. As of August 2023, it had …
TikTok parent company takes on Canva with CapCut for Business Read More »
What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok …
TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached to it. More powerful discovery tools While the For You Page is a powerful discovery …
TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A new option for creators TikTok says the new format gives users new ways to …