The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still needs to pass the US’s second chamber, the Senate, before it becomes law. If it passes and is signed, ByteDance …
TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant available as an add-on within Adobe Express and can use it to brainstorm, ideate and create content within Adobe Express. The partnership will help …
As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from Emplifi, uploading more clips to Reels could be one way to get ahead of the competition. The customer engagement platform analysed thousands of brand-owned social media accounts using one of its …
[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video Read More »
TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts – just like YouTube does for pre and mid-roll ads. But, with most of the videos on TikTok being around 30 seconds …
CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched CapCut for Business. As of August 2023, it had …
TikTok parent company takes on Canva with CapCut for Business Read More »
What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok …
TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached to it. More powerful discovery tools While the For You Page is a powerful discovery …
TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A new option for creators TikTok says the new format gives users new ways to …
TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. There is one drawback though. The platform will only show European campaigns – but even so, it could still be …
TikTok Follows Meta and Launches Ads Transparency Library Read More »
TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok …
TikTok Boosts Engagement With New “Interactive Add Ons” Read More »