CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, available for download with an email sign-up, offers useful insights into effective tactics when working with creators and showcases which brands are driving the highest engagement and interest. While […]

TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. TikTok “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests,

The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets.  However, the bill still needs to pass the US’s second chamber, the Senate, before it becomes law. If it passes and is signed, ByteDance

TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant available as an add-on within Adobe Express and can use it to brainstorm, ideate and create content within Adobe Express. The partnership will help

TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts – just like YouTube does for pre and mid-roll ads. But, with most of the videos on TikTok being around 30 seconds

CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched CapCut for Business. As of August 2023, it had