Adobe has just released some handy Lightroom updates, making it easier to edit images on-the-go. Photo swap Adobe announced the updates in a blog post, explaining both iOS and Android apps have been tweaked. First off, iOS users now have improved image previewing and editing tools. Images can be edited in RAW, giving greater flexibility …
MarTech Mashup: Adobe Lightroom updates for mobile Read More »
As everyone joined social media, it was inevitable that the most popular platforms would become a destination for customer complaints and queries. Sensing that the change is permanent, Twitter has begun to respond to the demand by testing two features to benefit brands and businesses. Be helpful In a nod to the message responsiveness badge …
Facebook now counts over 11,000 bots on the company's Messenger Platform, and the number is growing. Over 23,000 developers have signed up to the Wit.ai Bot Engine, and Facebook hopes its new features will entice even more to the platform. The right answers Facebook has addressed criticism that bots would ignore relevant questions, such as …
The Twitter rich can now get richer, with the platform unveiling its latest app aimed at the blue-tick elite. Engage offers content creators, celebrities, and prominent users souped-up details about their tweets and followers. Very important people Notifications have always been overwhelming for those with a large following, and Engage goes some way to solving …
Pinterest has been the prettiest social network for some time. Now it might be one of the most lucrative too. Pin the tail on the bargain A new study from Oracle reveals that Promoted Pins drive five times more incremental in-store sales per impression. Users who engage with Promoted Pins are 12% more likely to buy …
Snapchat is going through the growing pains every successful platform faces at some point: it's beginning to appeal to the mums and dads of its core users. Mum's the word According to a report in the Wall Street Journal, close to 15% of smartphone users aged 35 and over are on Snapchat. Just three years …
That didn’t take long: oldies flooding to Snapchat Read More »
Back in November Facebook for non-profits launched, a resource designed to help non-profits better communicate their story on the social network. Now Facebook allows anyone to fundraise for non-profits. Mr Nice Guy Select users can create a Facebook Page to raise cash for US-based non-profits, and non-profits can also organise users to raise funds on …
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Yelp has just launched Yelp Knowledge, a service to help brands better understand their customers. Dial it in Yelp Knowledge is the result of Yelp partnering with data firms (including Sprinklr and Medailia), to crunch the numbers from its 100 million reviews into useful metrics. Yelp says the Knowledge platform will help larger brands analyse …
Yelp Knowledge launches to help brands understand customers Read More »
Twitter has promised it will soon unleash #Stickers, a new way to add more bling (and hopefully reach) to your images. Stick it Twitter says #Stickers will feature a library of hundred of accessories, emoji, and props that can all be added to images. Multiple stickers can be used on one photo, and resized and rotated …
LinkedIn has just launched a new feature for marketers: Programmic Buying for LinkedIn Display Ads. Add it up LinkedIn announced the new units in a blog post. "Today I am excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads. "This means you can now work with your preferred buying …