[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2016

Call of Duty shows how brands can win using Snapchat lenses

Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.

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