Snapchat is getting serious about moving pictures. In September the platform launched video googles, now it's dabbling in movie tickets. Popcorn time Paul Yanover, president of movie ticketing company Fandango, hinted in a recent New York Times article that his company was working with Snapchat on an in-app ticketing option. The collaboration isn't the first …
Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram. Retail therapy Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration. …
YouTube has released a new way for content creators and influencers to disclose paid promotions. Coming clean The optional feature adds text at the start of a video, informing viewers they are watching a paid promotion. The disclosure text can also be added to existing videos, without affecting video view counts or other metrics. Transparent …
AdWords has just rolled out a new update that lets marketers automatically import Salesforce data. Roll up The feature is found under the Linked accounts menu, where Salesforce.com is now an option. The update allows Google Click ID to talk to Salesforce when customers complete a range of conversion actions, such as downloading a white …
Martech Mashup: AdWords launches Salesforce Accounts Read More »
Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on. The latest is an interactive game from Under Armour. Game on The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton. The game allows users to play as Newton and …
How brands are using games to convert on Snapchat Read More »
It turns out Instagram wasn't the only Facebook-owned app looking to Snapchat for inspiration. Snap happy WhatsApp has just received an update adding text, emoji and drawing tools for its users to get creative and add some colour to their conversations. The app has also gained the ability to use a bright screen as a …
Shopify Plus customers can look forward to significant upgrades to their e-commerce experience, with Shopify acquiring digital consulting and product development firm Boltmade. Bright ideas The Canadian company will take on Boltmade's 21 employees, the majority of which are engineers and designers. Boltmade had previously built software for Shopify, as well as other large companies …
According to reports, the nascent live video streaming app from the creators of Musical.ly is worrying the competition. We’ve got everything you need to know about Live.ly below. What is Live.ly? Live.ly is one of a growing number of live video streaming apps. It’s been available on iOS devices for a few months, but has …
Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update. To make Stories even …
It worked for Messenger, why not for Events? So might be the wisdom behind Facebook's latest spin-off – the Events from Facebook app. Even stevens Events keeps you up-to-speed on events your Facebook friends are interested in, events from Pages you like, and updates from events you're already connected to. You can also browse event recommendation …