Facebook has just given marketers a new tool to further tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets mark marketers to try different elements of campaigns across devices and browsers. You can also run tests on pretty much every campaign objective including conversion, lead generation, and mobile app installs. Facebook …
A new platform from a French start-up aims to help show off the best of your social mentions—in real time, in the venue, and on the web. Social showcasing made easy These days it’s common for live events to encourage social media interaction as the event unfolds. From concerts to conferences, organisers love to show …
Huawei will integrate GoPro's Quik mobile video editing app as a default software solution on their latest devices. Gallery and one-tap editing Quik will be the default gallery and video editing app for Huawei devices running its new EMUI 5.1 launcher. The first such models to the market are the recently announced smartphones, the HUAWEI …
Google is getting serious about making the internet a safer, friendlier place. Their new tech, called Perspective, takes aim at nothing less than the nastiest of online nasties: the comments section. Recognising that trolls are a mainstream problem The comments section of websites, in particular those of online news outlets, often showcase the very worst …
Google hopes to clean up comments with Perspective Read More »
With Moment, you can get the five seconds of video gold you’ve been waiting for, without clogging your storage while you wait. Almost never almost full Moment solves a simple problem—the desire to catch a key instant on camera, at times when we can’t be sure exactly when that key instant is going to happen. …
The days of nine to five in the same job for 30 years are a thing of the past. However a new study from LinkedIn shows just how much freelancers are changing the economy. Are you one of them? Free and easy Back in the heady days of 1989 freelancers made up just 6% of …
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In a further tightening of ties across its vast properties, Android users have been given a Google-friendly update. Driving time All Android owners can now search for Google Drive files using the Search app. To get scanning, just type the name of the file you're searching for, and click on the 'In Apps' tab. Search …
A new chart reveals that social spend and content are the top priorities for marketers heading into 2017. Social standpoint The chart from Statista, based on studies from Econsultancy and Adobe which surveyed close to 3500 marketers, shows that 56% of respondents intend to increase their social media spend this year. Just 5% plan to decrease …
Stat Attack: Social Spend and Content top picks for Marketers in 2017 Read More »
Facebook has updated its Video Monetisation Policy. Here's what you need to know. Money talks First off, eligible publishers can now cash in on in-stream video ads from their own websites and apps, via Facebook's Audience Network. Secondly, Facebook is expanding beta testing of Ad Breaks in Facebook Live, to cover an increased number of …
Google plans to release an app that will allow users to download and share video content offline for the first time ever, thanks to YouTube Go. Break the shackles of streaming, if you want Streaming will still be available to users but now they will have the option of Wi-Fi downloads, saving videos to be …