[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2017

Facebook updates Anti-Discrimination Ad Policies

Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.” On Notice Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors. The outcome …

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Facebook to launch major update to NewsFeed video

Videos in your Facebook timeline are going to change. Autoplay sound, watch-and-scroll, and larger vertical videos are just some of the tweaks coming your way. Autoplay sound Until now, autoplaying videos in your Facebook newsfeed have been silent by default, required a click to activate sound. With the latest video revamp, videos will autoplay with …

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Facebook gets LinkedIn-style job listings

Facebook has begun rolling out a feature that looks to compete with entrenched job search platforms. Apply Now Posting jobs on Facebook is nothing new—businesses have long shared listings on their pages. However, the new feature makes it a core, dedicated service that is sure to have other search networks sweating. The new feature from …

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