[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2017

Hire brings recruitment to G Suite

Hire is Google’s new recruitment solution, targeting small-to-medium enterprise with the promise of better recruitment. Customisable recruitment processes Hire promises end-to-end process management, with the potential to modify the basic template to suit each situation. It accommodates interviews, practical tests, presentations and more, with customisable scoring scales too. Automation, inwards and out Hire is designed …

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Snapchat’s new multi-Snap recording

Snapchat’s constant roll-out of new features continues, with the latest tranche including a smart multi-Snap recording capability. Why multi-Snap Snapchat users wanting to capture an important moment previously had to repeatedly tap and hold in the hopes of catching the event in just the right time window. Multi-Snap takes that uncertainty away, instead allowing Snapchatters …

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“Freemium” and metered paywalls on the horizon for Facebook

Facebook is unveiling plans to allow users to subscribe to publications through a paywall platform called Instant Articles. Free versus pay In a bid to bring material directly to users, Facebook is experimenting with a process of presenting publications like The New York Times, the Wall Street Journal, The Economist, and the Washington Post among …

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Straight Talk: How teens are using Insta and Snapchat

Here's some interesting listening. The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps. Millennials mingle but not much through Messenger Podcast host Kara Swisher’s son, Louie, pulled no punches when discussing his use of Facebook Messenger – stating he only opens it by accident, with a caveat …

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